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Raiden-sama no Mizu, the Legendary Underground Water from …

  • Niigata

Drink delicious water as you head toward Minamiuonuma's famous water spots, led by h…

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Raiden-sama no Mizu, the Legendary Underground Water from …

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Itoigawa Geopark

  • Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

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Itoigawa Geopark

Site of Kasugayama Castle

  • Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…

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Site of Kasugayama Castle

Rinsenji Temple

  • Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

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Rinsenji Temple

Urasa Bishamondou Naked Man Pushing Festival

  • Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

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Urasa Bishamondou Naked Man Pushing Festival

Fossa Magna Museum

  • Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

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Fossa Magna Museum

Niigata Rice Cracker Museum

  • Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

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Niigata Rice Cracker Museum

Myoko Kogen

  • Niigata

This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …

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Myoko Kogen

Kimura Tea Ceremony Gallery

  • Niigata

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Kimura Tea Ceremony Gallery

Sake Tasting Experience

  • Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

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Sake Tasting Experience

Make your own original bracelet with jade, Japan’s nationa…

  • Niigata

Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…

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Make your own original bracelet with jade, Japan’s nationa…

Attend a tea ceremony that uses national treasure-class te…

  • Niigata

National treasure-class tea sets can normally be seen only through glass. At this facili…

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Attend a tea ceremony that uses national treasure-class te…

Make sasa-dango, a local sweet of Niigata Prefecture

  • Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

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Make sasa-dango, a local sweet of Niigata Prefecture

Enjoy regional seasonal cuisine and a natural hot spring

  • Niigata

This traditional Japanese style house-turned-inn is located in a mountain village in Aga…

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Enjoy regional seasonal cuisine and a natural hot spring

Untoan Temple

  • Niigata

Calm your mind and attain peace in the grounds of this temple surrounded by nature&mdash…

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Untoan Temple

Sado Gold Mine

  • Niigata

Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…

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Sado Gold Mine

Joetsu Aquarium Umigatari

  • Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

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Joetsu Aquarium Umigatari

Niigata Prefectural Museum of History

  • Niigata

The Niigata Prefectural Museum is intended as a place for visitors to learn comprehensiv…

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Niigata Prefectural Museum of History

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

This is the only place where you can watch the wild creste…

  • Niigata

Won't you come observe the figure of the crested ibis as it flutters its coral pink …

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This is the only place where you can watch the wild creste…

Sushi Nigiri Experience

  • Niigata

A professional sushi chef will teach you the ropes of sushi nigiri!Learn how to make fin…

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Sushi Nigiri Experience

Cave D'Occi Winery and Cave D'Occi Vinespa

  • Niigata

The Cave d’Occi Winery is situated just 1km inland from the Sea of Japan, facing d…

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Cave D'Occi Winery and Cave D'Occi Vinespa

Tobishima Liquorice Flowers at Onogame

  • Niigata

Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…

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Tobishima Liquorice Flowers at Onogame

Chokokuji Temple

  • Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

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Chokokuji Temple

Sado Gold Mine

  • Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

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Sado Gold Mine

Murakami Grand Festival

  • Niigata

The Murakami Grand Festival is a splendid and magnificent festival that has continued si…

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Murakami Grand Festival

Ichishima Sake Brewery Inc.

  • Niigata

Since its establishment in 1790, Ichishima Sake Brewery has used soft water from the Kaj…

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Ichishima Sake Brewery Inc.

HOKUSETSU SAKE BREWERY Co.,Ltd.

  • Niigata

Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…

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HOKUSETSU SAKE BREWERY Co.,Ltd.

Niigata Local Sake PREMIUM SAKE Kura

  • Niigata

Niigata Prefecture is a "sake powerhouse" with the largest number of sake brew…

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Niigata Local Sake PREMIUM SAKE Kura

OIRAN experience

  • Niigata

This unforgettable photoshoot will transport you to the era of Oiran.These beautiful lad…

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OIRAN experience

Fossa Magna Itoigawa Onsen

  • Niigata

The waters of Itoigawa Onsen gush forth from a depth of 1,000m, from the huge Fossa Magn…

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Fossa Magna Itoigawa Onsen

Ponshukan

  • Niigata

For anyone who likes Japanese sake, this is the place to come if you are visiting Niigat…

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Ponshukan

The Old Saito Residence

  • Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

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The Old Saito Residence

Toki Messe (Niigata Convention Centre)

  • Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

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Toki Messe (Niigata Convention Centre)

Takada Castle Town Gangi Street

  • Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

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Takada Castle Town Gangi Street

Hosho-ji Temple

  • Niigata

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Hosho-ji Temple

Mt. Myoko

  • Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

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Mt. Myoko

Bandai Bridge

  • Niigata

The Bandai Bridge is a solid stone arch bridge crossing over the Shinano River. Decorati…

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Bandai Bridge

Tarai Bune Experience

  • Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

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Tarai Bune Experience
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