The local people of Tohoku have a gentle philosophy of life: living together with nature, admiring its seasonal beauty and bringing its spirit into their folk entertainment and cuisine culture.
Visitors can enjoy the region’s stunning scenery throughout the year from springtime cherry blossoms covering the hillsides to refreshing sounds of flowing streams in summer, vibrant colours of autumn in the mountains and magical snow scenes during winter.
Feel exhilarated at spirited local festivals, touch the warmth of traditional craftsmanship, reflect on the prehistoric Jomon period and the Legend of Zipang, and soak in the spirit of mountain worshippers and samurai warriors…
Enjoy the bounty of harvests from the mountains and the sea, taste freshly picked fruit or visit unique sake breweries…
Relax in an open-air bath surrounded by snow, enjoy winter sports amid incredible natural surroundings, marvel at the ecosystem of Shirakami Sanchi, be inspired by nature’s creativity along the Sanriku Coast and Matsushima Bay, take in the mystic beauty of blue volcanic crater pond waters and be mesmerised by the sun setting over the Sea of Japan… come and discover the hidden regions of Japan and create your own travel story of Tohoku!