• Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

• Niigata

Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…

• Aomori

Senjojiki Coast features a vast ledge that is said to be where a nobleman spread out 1,0…

• Aomori

The northernmost area of Honshu is one that you will want to visit if you are a traveler…

• Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…

• Miyagi

With more than 1,000 years of history, Naruko Onsen-kyo consists of a group of five Onse…

• Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

• Akita

Ookama Onsen is a hot spring housed in a reconstructed school building. The Nyuto Onsen …

• Iwate

It is a culture unique to this region, born from the "spirit of hospitality" h…

• Multiple Areas

The tour starts at Kabushima Shrine in Hachinohe-City, the North entrance of Michinoku C…

• Miyagi

Before the Great East Japan Earthquake, there were nine administrative districts in the …

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Fukushima

This is a little-known ski resort that is never crowded despite having good access from …

• Akita

Akinomiya Onsenkyo is a picturesque hot spring village beloved by writers such as Saneat…

• Aomori

Lake Juni is the general term for a group of 33 lakes and marshes surrounded by a beech …

• Akita

Over the years, the rushing waters of the Minase River have deeply eroded the banks on e…

• Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

• Akita

Shinzan Shrine has thrived as a sacred place for Sangaku-shinko mountain worshipers sinc…

• Aomori

You can experience making traditional crafts known as Tsugaru-nuri (Tsugaru lacquering) …

• Akita

Yuze Onsen, located midway between Morioka and Lake Towada, is an onsen area along a mou…

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Aomori

"Yagen Onsen is said to have derived its name from the similarity that the place wh…

• Akita

Goshogake Onsen is located on the Hachimantai Aspite Line, a scenic driving route traver…

• Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

• Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Yamagata

After visiting Japan's only iaido shrine dedicated to the founder of iaido, Shigenob…

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

• Fukushima

Ashinomaki Onsen is proud of its beautiful valley and natural hot spring with abundant h…

• Miyagi

You will find fresh marine products and abundant ingredients at Shiogama Seafood Wholesa…

• Yamagata

Kaikoji Temple is dedicated to two of the six sokushinbutsu (monks who practice austerit…

• Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

• Iwate

The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…

• Fukushima

We recommend the Kyu Horikiri-tei (Former Horikiri Residence) as a spot to take a stroll…

• Niigata

Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …

• Yamagata

Studio Sedic Shonai Open Set located at the foot of Mt. Gassan where nature extends out.…

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Niigata

Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…

• Akita

The local museum, which utilizes the head office of the former Akita Bank, was construct…