A hot spring resort town that still retains the atmosphere of a traditional therapeutic bath. The high quality of the hot spring water, which is free-flowing from the source, and the relaxed, rustic atmosphere of the town are attractive. The old post office building in the middle of the hot spring resort town is a high-carat building that suddenly appears in the old-fashioned townscape. The retro atmosphere is sure to be a photo-worthy sight. The famous morning market offers a wide variety of locally grown wild vegetables, fruits, and handmade side dishes! Why not wake up earlier than usual and go shopping while enjoying a relaxing conversation with the mothers?

Hijiori Onsen, located deep in the mountains, is famous for being one of the heaviest snowfall areas in Japan, with snow accumulating to over 3 meters. Many winter events are held in this area because of the heavy snowfall. In mid-March, a giant snowman, “Okura-kun,” will be unveiled, and a winter fireworks display will be held. In addition, a campaign is sometimes held in which the heavier the snowfall, the more discounts are offered on lodging and other services. The highlight of this campaign is that if the amount of snowfall exceeds the maximum snowfall, one night's lodging fee is waived!

The Sansai Festival (mid-May to mid-June), where you can taste wild edible plants grown in the mountainous Hijiori region at each ryokan. The Hijiori No Hi (late July to mid-September) is another popular event, where lanterns made by local artists are placed in front of the entrance of each inn to create a magical nighttime atmosphere. Enjoy the four seasons of Japan and relax in the good old hot spring resort town.