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Hachinohe Enburi Festival

  • Aomori

The Hachinohe Enburi Festival is a traditional event heralding the coming of spring with…

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Hachinohe Enburi Festival

Hachinohe Sansha Taisai Festival

  • Aomori

The Hachinohe Sansha Taisai Festival is one of the Important Intangible Cultural Propert…

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Hachinohe Sansha Taisai Festival

Hirosaki Cherry Blossom Festival

  • Aomori

Hirosaki Park is home to about 2,600 cherry trees of 52 different types, which are in fu…

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Hirosaki Cherry Blossom Festival

Fukushima Flower Gallery

  • Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

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Fukushima Flower Gallery

Shirakami Snow Trekking!

  • Multiple Areas

Go snowshoe trekking at a leisurely pace. Guides certified by the Akita Shirakami Guide …

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Shirakami Snow Trekking!

Takada Castle Site Park Cherry Blossom Festival

  • Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

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Takada Castle Site Park Cherry Blossom Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Takashiba Deco-Yashiki, the birthplace of Miharu paper mac…

  • Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

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Takashiba Deco-Yashiki, the birthplace of Miharu paper mac…

Historic Site Osarizawa Mine (Kazuno City, Akita Prefectur…

  • Akita

Historic Site Osarizawa Mine, which is recognized as a Heritage of Industrial Modernizat…

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Historic Site Osarizawa Mine (Kazuno City, Akita Prefectur…

Ishinomaki Kawabiraki Festival

  • Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

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Ishinomaki Kawabiraki Festival

Nanyo Chrysanthemum Festival

  • Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

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Nanyo Chrysanthemum Festival

Kitakami Michinoku Geino Festival

  • Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

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Kitakami Michinoku Geino Festival

Hadaka-mairi: Silent, Naked Pilgrimage

  • Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

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Hadaka-mairi: Silent, Naked Pilgrimage

Michinoku Yosakoi Festival

  • Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

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Michinoku Yosakoi Festival

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Motsu-ji Gokusui no En

  • Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

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Motsu-ji Gokusui no En

Row of cherry trees on Mt.

  • Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

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Row of cherry trees on Mt.

Tokaichi

  • Fukushima

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Tokaichi

Hirosaki Castle Snow Lantern Festival

  • Aomori

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Hirosaki Castle Snow Lantern Festival

Iwaki Fireworks Festival

  • Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

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Iwaki Fireworks Festival

Goshogawara Tachineputa

  • Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

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Goshogawara Tachineputa

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

Kohata Flag Festival

  • Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

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Kohata Flag Festival

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Iced tree Light Up/Juhyo Light-up

  • Yamagata

A light up of the Snow Monsters, the “Juhyo”.

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Iced tree Light Up/Juhyo Light-up

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

  • Iwate

This tour lets you experience the lifestyle and bonds of Japanese people.You and communi…

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Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

Taimatsu Akashi

  • Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

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Taimatsu Akashi

Asamushi Onsen Hotaruko "SnowHike" Tour

  • Aomori

・What is SnowHike? ・SnowHike is a combination of the best features of skis and snowsh…

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Asamushi Onsen Hotaruko "SnowHike" Tour

Aizu Tajima Gion Festival

  • Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

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Aizu Tajima Gion Festival

Bull fighting

  • Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

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Bull fighting

Tsugaru-han Neputa Village

  • Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

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Tsugaru-han Neputa Village

Niigata Festival

  • Niigata

This summer festival takes place over the course of three days in early August in the ce…

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Niigata Festival

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Earth Celebration

  • Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

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Earth Celebration

Morioka Sasa Dance

  • Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

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Morioka Sasa Dance

British Hills (authentic British tea time & restaurant)

  • Fukushima

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British Hills (authentic British tea time & restaurant)

Tono Dobekko Festival

  • Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

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Tono Dobekko Festival

Hanawabayashi

  • Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

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Hanawabayashi
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