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Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

Taimatsu Akashi

  • Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

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Taimatsu Akashi

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Shiogama Minato Festival

  • Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

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Shiogama Minato Festival

Kitakami Michinoku Geino Festival

  • Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

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Kitakami Michinoku Geino Festival

Murayama Tokunai Festival

  • Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

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Murayama Tokunai Festival

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Ishinomaki Kawabiraki Festival

  • Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

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Ishinomaki Kawabiraki Festival

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Takashiba Deco-Yashiki, the birthplace of Miharu paper mac…

  • Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

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Takashiba Deco-Yashiki, the birthplace of Miharu paper mac…

Tsugaru Iwaki Skyline

  • Aomori

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Tsugaru Iwaki Skyline

Nippon -China Line Tanashi Cherry Blossom Tree

  • Fukushima

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Nippon -China Line Tanashi Cherry Blossom Tree

Aizu Tajima Gion Festival

  • Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

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Aizu Tajima Gion Festival

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Hitaka Hibuse Festival

  • Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

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Hitaka Hibuse Festival

Nebuta Museum Wa Rasse

  • Aomori

Four of the large Nebuta floats that have been used in the Nebuta Festival are on displa…

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Nebuta Museum Wa Rasse

Natagiri Toge mountain pass [Mogami Town]

  • Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]

Tashiro's specialty bamboo shoots (Odate City, Akita Prefe…

  • Akita

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Tashiro's specialty bamboo shoots (Odate City, Akita Prefe…

Asamushi Onsen Hotaruko "SnowHike" Tour

  • Aomori

・What is SnowHike? ・SnowHike is a combination of the best features of skis and snowsh…

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Asamushi Onsen Hotaruko "SnowHike" Tour

Chagu Chagu Umakko Festival

  • Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

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Chagu Chagu Umakko Festival

Michinoku Yosakoi Festival

  • Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

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Michinoku Yosakoi Festival

Nihonmatsu Kiku Ningyo

  • Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

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Nihonmatsu Kiku Ningyo

Aomori Nebuta Festival

  • Aomori

The Aomori Nebuta Festival is one of Japan's representative fire festivals. The fest…

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Aomori Nebuta Festival

Chagu Chagu Umako

  • Iwate

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Chagu Chagu Umako

Tono Furusato Village

  • Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

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Tono Furusato Village

Tsugaru-han Neputa Village

  • Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

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Tsugaru-han Neputa Village

Tsuruga Castle Special Light Up (usually including light -…

  • Fukushima

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Tsuruga Castle Special Light Up (usually including light -…

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Tengu bridge

  • Fukushima

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Tengu bridge

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Hatsu-uma Festival (tiger dance for fire prevention)

  • Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

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Hatsu-uma Festival (tiger dance for fire prevention)

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Motsu-ji Gokusui no En

  • Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

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Motsu-ji Gokusui no En

Bandai Atami Onsen

  • Fukushima

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Bandai Atami Onsen

Tono Dobekko Festival

  • Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

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Tono Dobekko Festival

Murakami Grand Festival

  • Niigata

The Murakami Grand Festival is a splendid and magnificent festival that has continued si…

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Murakami Grand Festival

Morioka Fireworks Festival

  • Iwate

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Morioka Fireworks Festival
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