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August 2 – August 6 Aomori Nebuta Matsuri (festival) Hanet…

  • Aomori

The Aomori Nebuta Matsuri (festival) is a participatory festival in Aomori that attracts…

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August 2 – August 6 Aomori Nebuta Matsuri (festival) Hanet…

Shirakami River Trekking

  • Akita

Walking through the pristine waters that flow from the expansive beech forest in the Shi…

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Shirakami River Trekking

Papillary hot spring village "Yumeguri" (bus)

  • Akita

The Nyuto Onsenkyo "Yumeguri-go" is a shuttle bus that circulates among the se…

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Papillary hot spring village "Yumeguri" (bus)

Minamisanriku 311 Memorial

  • Miyagi

Opened in October 2022, this facility is the culmination of the town’s reconstruct…

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Minamisanriku 311 Memorial

Glass Studio Gen

  • Miyagi

Glass Studio Gen is a glass studio located at the entrance to Akiu Onsen. Even beginners…

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Glass Studio Gen

Marinepia Nihonkai - Niigata City Aquarium

  • Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

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Marinepia Nihonkai - Niigata City Aquarium

Access Mt. Moriyoshi by Gondola

  • Akita

The gondola offers easy access for viewing Mt. Moriyoshi in the four seasons.From spring…

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Access Mt. Moriyoshi by Gondola

Kabushima Island and Umineko black-tailed gulls

  • Aomori

Located in the northernmost part of the Tanesashi Coast, Kabushima Island is a designate…

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Kabushima Island and Umineko black-tailed gulls

Amihari Observation Lift

  • Iwate

The Amihari Observation Lift is very popular at the Amihari Onsen Ski Resort since a var…

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Amihari Observation Lift

Akabeko Painting Experience

  • Fukushima

Akabeko is a folk toy born in Aizu and also considered a lucky charm. Paint it as y…

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Akabeko Painting Experience

Walking tour: Old Port Town Niigata

  • Niigata

This walking tour takes you through the old port town Niigata. Explore the moat town whi…

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Walking tour: Old Port Town Niigata

One-of-a-kind Neputa Lantern Making Experience

  • Aomori

Visitors can choose their favorite picture from a colorful selection of Neputa paintings…

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One-of-a-kind Neputa Lantern Making Experience

Mine-no-Ura Meditation Hiking Tour with a local guide to a…

  • Yamagata

Mine-no-Ura is located further into Yamagata's famous sightseeing area of Yamadera. …

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Mine-no-Ura Meditation Hiking Tour with a local guide to a…

Mifuchi Valley Canoe Tour Adventure adventure to a legenda…

  • Yamagata

Deep in the Nagai Lake, a canoe field that fits the word "unexplored region" p…

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Mifuchi Valley Canoe Tour Adventure adventure to a legenda…

Interact with the Akita Inu

  • Akita

Under the guidance of one of Japan’s leading breeders of the Akita inu that raised…

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Interact with the Akita Inu

Michinoku Shiokaze Trail Guide

  • Iwate

Trekking with a local guide along the Michinoku Shiokaze Trail, including Kitayamazaki. …

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Michinoku Shiokaze Trail Guide

◆Winter Tour◆Enjoy the Benefits of Snow

  • Yamagata

Eat warm ramen inside a large kamakura (a type of igloo residence with an altar enshrini…

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◆Winter Tour◆Enjoy the Benefits of Snow

“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

  • Iwate

The brewery's name,  "Asabiraki," is associated with waka (Japanese p…

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“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

Tsugaru-han Neputa Village

  • Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

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Tsugaru-han Neputa Village

Zao Onsen Ski Resort

  • Yamagata

The area offers a wide variety of slopes and courses with excellent powder snow and a fa…

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Zao Onsen Ski Resort

Aizu Numajiri Extreme ONSEN

  • Fukushima

AIZU Numajiri Extreme Hot SpringsA completely new hot spring area that offers a unique a…

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Aizu Numajiri Extreme ONSEN

Kappabuchi

  • Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

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Kappabuchi

Kiritanpo-Making Experience (Odate, Akita Prefecture)

  • Akita

Kiritanpo is a local Akita hot pot dish that includes tanpo (pounded rice baked on a ced…

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Kiritanpo-Making Experience (Odate, Akita Prefecture)

Strawberry picking at Saikaen (Hachimantai City, Iwate Pre…

  • Iwate

Saikaen is one of the best farms in Hachimantai for tasting strawberries and enjoying fl…

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Strawberry picking at Saikaen (Hachimantai City, Iwate Pre…

Murayama City, Yamagata Prefecture: "Iai Battoujutsu Samur…

  • Yamagata

After visiting Japan's only iaido shrine dedicated to the founder of iaido, Shigenob…

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Murayama City, Yamagata Prefecture: "Iai Battoujutsu Samur…

Sasano Ittobori Carved Figure Painting Experience

  • Yamagata

Try your hand at painting "Otakapoppo," a traditional craft handed down from g…

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Sasano Ittobori Carved Figure Painting Experience

Hachimantai CAT POWDER RIDE by snowmobile TOURS

  • Iwate

Powder riding in Daikoku-mori (around the former Hachimantai ski resort) using Hachimant…

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Hachimantai CAT POWDER RIDE by snowmobile TOURS

Shizukuishi Galaxy Ropeway

  • Iwate

At an altitude of 730ⅿ above sea level, surrounded by silence. Looking up at the sky fro…

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Shizukuishi Galaxy Ropeway

Enjoy the strawberry-picking season

  • Miyagi

In Yamamoto Town, visitors can experience "strawberry picking" at tourist stra…

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Enjoy the strawberry-picking season

Premium Aerial Walk with Drink Set at Zao Terrace

  • Yamagata

You can visit Zao Jizoson at Jizo Sancho Station to pray for future success or you can t…

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Premium Aerial Walk with Drink Set at Zao Terrace

Snow Sports Park Aoimori

  • Aomori

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Snow Sports Park Aoimori

Handmade goods experience workshop IRODORI

  • Aomori

Kuroishi's Nakamachi Komise Street, one of the "100 Best Streets in Japan,"…

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Handmade goods experience workshop IRODORI

Iwakisan Photo Spot Tour with Aomori's best photographer

  • Aomori

Landscape photographer Shintaro Tsushima will attend to Iwakisan photo spots in Hirosaki…

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Iwakisan Photo Spot Tour with Aomori's best photographer

Beach Hula Lesson by a Former Hula Girl Teacher

  • Fukushima

Hālau Laura-Nani" taught by Ayumi Rinolani, a former hula girl of the 23rd class, i…

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Beach Hula Lesson by a Former Hula Girl Teacher

Denshoen Park

  • Iwate

Denshoen Park is an open-air museum that is dedicated to the ordinary lives of the peopl…

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Denshoen Park

Irimizu Limestone Cave

  • Fukushima

Designated as a national natural monument, Irimizu Limestone Cave gives visitors a real …

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Irimizu Limestone Cave

~ Sagae, Home of Japan’s Best Cherries ~ Cherry Picking

  • Yamagata

Yamagata Prefecture is one of the few places in Japan where the weather conditions are p…

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~ Sagae, Home of Japan’s Best Cherries ~ Cherry Picking

Sendai 3.11 Memorial Exchange Center

  • Miyagi

Arai Station is the eastern starting point of the Sendai Subway Tozai Line and the gatew…

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Sendai 3.11 Memorial Exchange Center

Tono Furusato Village

  • Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

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Tono Furusato Village

Kappa fishing permits

  • Iwate

Tono's very popular product: Kappa fishing permits.If you catch a Kappa, make friend…

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Kappa fishing permits
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