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Spring Fujiwara Festival
- Iwate
The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…
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Morioka cold noodles (Korean style)
- Iwate
Morioka cold noodles were first made by a native of Pyongyang on the Korean Peninsula, w…
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Esashi-Fujiwara Heritage Park
- Iwate
Across 20 hectares, the Esashi Fujiwara Heritage Park is lined with around 120 Heian-sty…
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Fish for Kappa at the Kappa Fuchi
- Iwate
One of the most famous tourist attractions in Tono, Iwate Prefecture, is Kappa Fuchi. It…
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Mt. Iwate ~ Umagaeshi Trailhead ~
- Iwate
Mt. Iwate, the highest peak in Iwate Prefecture with a height of 2,038 meters above sea …
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Kuji Amber Museum
- Iwate
The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…
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Explore Hachimantai: E-Biking Tour
- Iwate
Embark on an exciting tour using the latest E-Bikes! E-bikes, or in this case electronic…
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Marukan Building Grand Cafeteria Specialty Soft Ice Cream
- Iwate
This is the Hanamaki way! Eating soft serve ice cream with disposable chopsticks!Marukan…
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New style of Tohoku Hot Springs, Hanamaki Onsenkyo, Long-s…
- Iwate
Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…
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Miyako City sightseeing boat “Miyako Umineko Maru"
- Iwate
Miyako City's new sightseeing boat was put into service in July 2022, thanks to crow…
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Kokuseki-ji Temple Somin-sai Festival

Daito-Ohara Water Throwing Festival
- Iwate
In this highly unusual festival held during the intense cold of February, men who are co…
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Bicycle Rentals to Travel Around Tono, Japan’s Hometown
- Iwate
The Tono Tourism Association offers bicycle rentals. This is recommended for people who …
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Denshoen Park
- Iwate
Denshoen Park is an open-air museum that is dedicated to the ordinary lives of the peopl…
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Original Wanko Soba shop that can be enjoyed in Hanamaki
- Iwate
The history of wanko soba dates back more than 380 years. It is said that when Lord Tosh…
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House of Takuboku newly-married couple
- Iwate
This is the only surviving samurai residence in Morioka, where Morioka-born poet, Takubo…
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Sappa Boat Adventures

[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…
- Iwate
Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…
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Morioka Sasa Dance
- Iwate
The Sansa Odori is a dance that has been handed down since the feudal era and is said to…
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Tono Folktale Museum
- Iwate
The Tono Folktale Museum is a facility that can be enjoyed by both adults and children. …
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Kintaichi Onsen Village
- Iwate
Kindaichi Onsen, located in Ninohe in northern Iwate, is said to have been discovered in…
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Tsunami Remains Taro Kanko Hotel
- Iwate
The Taro Kanko Hotel was flooded up to the fourth floor in the Great East Japan Earthqua…
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Rock-Breaking Cherry Tree
- Iwate
An Edohiganzakura cherry tree is growing within the premises of the district courthouse …
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Hanamaki Mikoshi: Experience a world record-breaking parade
- Iwate
The Hanamaki Matsuri (festival) is held every September and boasts a history of more tha…
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Hitaka Hibuse Festival
- Iwate
With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…
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HANAMAKI TOY MUSEUM
- Iwate
HANAMAKI TOY MUSEUM opened in July 2020 on the second floor of the Marukan Building, a l…
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Mt. Iwate (Omisaka Trail / Amihari Trail)
- Iwate
You can enjoy Mt. Iwate, the highest mountain in Iwate Prefecture, with two trekking tra…
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Iwachu Ironware Museum
- Iwate
A theme park-type factory where visitors can see the craftsmanship of potters up close.D…
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Hachimantai Nature Walk Bus
- Iwate
The Hachimantai Nature Walking Bus is a seasonal bus service (express service via expres…
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Smelt fishing on Lake Gandoko
- Iwate
Every year from mid-January to late March, Lake Gandoko is full of people enjoying fishi…
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Takamatsu no Ike Pond
- Iwate
In the spring, Takamatsu no Ike Pond is bathed in the beautiful cherry blossoms that sur…
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Hiraizumi Cultural Heritage Center
- Iwate
The Hiraizumi Cultural Heritage Center is a guide center that shows off Hiraizumi's …
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Asabiraki local sake products store
- Iwate
It is the only brewery in Japan to have won numerous gold medals at the National New Sak…
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Iron and Steel History Museum
- Iwate
An iron and steel museum representative of Kamaishi, the birthplace of modern steelmakin…
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Hanamaki Festival
- Iwate
This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…
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Morioka Fireworks Festival
- Iwate

Tono Dobekko Festival

Tono Furusato Village
- Iwate
When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…
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Kosode Ama Center

Roadside Station Tono Kaze-no-Oka
- Iwate
Located on National Route 283, its impressive wind turbine makes it the perfect place to…
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