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Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Morioka cold noodles (Korean style)

  • Iwate

Morioka cold noodles were first made by a native of Pyongyang on the Korean Peninsula, w…

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Morioka cold noodles (Korean style)

Esashi-Fujiwara Heritage Park

  • Iwate

Across 20 hectares, the Esashi Fujiwara Heritage Park is lined with around 120 Heian-sty…

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Esashi-Fujiwara Heritage Park

Fish for Kappa at the Kappa Fuchi

  • Iwate

One of the most famous tourist attractions in Tono, Iwate Prefecture, is Kappa Fuchi. It…

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Fish for Kappa at the Kappa Fuchi

Mt. Iwate ~ Umagaeshi Trailhead ~

  • Iwate

Mt. Iwate, the highest peak in Iwate Prefecture with a height of 2,038 meters above sea …

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Mt. Iwate ~ Umagaeshi Trailhead ~

Kuji Amber Museum

  • Iwate

The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…

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Kuji Amber Museum

Explore Hachimantai: E-Biking Tour

  • Iwate

Embark on an exciting tour using the latest E-Bikes! E-bikes, or in this case electronic…

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Explore Hachimantai: E-Biking Tour

Marukan Building Grand Cafeteria Specialty Soft Ice Cream

  • Iwate

This is the Hanamaki way! Eating soft serve ice cream with disposable chopsticks!Marukan…

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Marukan Building Grand Cafeteria Specialty Soft Ice Cream

New style of Tohoku Hot Springs, Hanamaki Onsenkyo, Long-s…

  • Iwate

Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…

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New style of Tohoku Hot Springs, Hanamaki Onsenkyo, Long-s…

Miyako City sightseeing boat “Miyako Umineko Maru"

  • Iwate

Miyako City's new sightseeing boat was put into service in July 2022, thanks to crow…

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Miyako City sightseeing boat “Miyako Umineko Maru"

Kokuseki-ji Temple Somin-sai Festival

  • Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

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Kokuseki-ji Temple Somin-sai Festival

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Bicycle Rentals to Travel Around Tono, Japan’s Hometown

  • Iwate

The Tono Tourism Association offers bicycle rentals. This is recommended for people who …

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Bicycle Rentals to Travel Around Tono, Japan’s Hometown

Denshoen Park

  • Iwate

Denshoen Park is an open-air museum that is dedicated to the ordinary lives of the peopl…

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Denshoen Park

Original Wanko Soba shop that can be enjoyed in Hanamaki

  • Iwate

The history of wanko soba dates back more than 380 years. It is said that when Lord Tosh…

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Original Wanko Soba shop that can be enjoyed in Hanamaki

House of Takuboku newly-married couple

  • Iwate

This is the only surviving samurai residence in Morioka, where Morioka-born poet, Takubo…

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House of Takuboku newly-married couple

Sappa Boat Adventures

  • Iwate

An exhilarating cruise on a "sappa boat" (a small rock boat) operated by local…

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Sappa Boat Adventures

[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

  • Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

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[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

Morioka Sasa Dance

  • Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

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Morioka Sasa Dance

Tono Folktale Museum

  • Iwate

The Tono Folktale Museum is a facility that can be enjoyed by both adults and children. …

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Tono Folktale Museum

Kintaichi Onsen Village

  • Iwate

Kindaichi Onsen, located in Ninohe in northern Iwate, is said to have been discovered in…

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Kintaichi Onsen Village

Tsunami Remains Taro Kanko Hotel

  • Iwate

The Taro Kanko Hotel was flooded up to the fourth floor in the Great East Japan Earthqua…

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Tsunami Remains Taro Kanko Hotel

Rock-Breaking Cherry Tree

  • Iwate

An Edohiganzakura cherry tree is growing within the premises of the district courthouse …

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Rock-Breaking Cherry Tree

Hanamaki Mikoshi: Experience a world record-breaking parade

  • Iwate

The Hanamaki Matsuri (festival) is held every September and boasts a history of more tha…

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Hanamaki Mikoshi: Experience a world record-breaking parade

Hitaka Hibuse Festival

  • Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

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Hitaka Hibuse Festival

HANAMAKI TOY MUSEUM

  • Iwate

HANAMAKI TOY MUSEUM opened in July 2020 on the second floor of the Marukan Building, a l…

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HANAMAKI TOY MUSEUM

Mt. Iwate (Omisaka Trail / Amihari Trail)

  • Iwate

You can enjoy Mt. Iwate, the highest mountain in Iwate Prefecture, with two trekking tra…

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Mt. Iwate (Omisaka Trail / Amihari Trail)

Iwachu Ironware Museum

  • Iwate

A theme park-type factory where visitors can see the craftsmanship of potters up close.D…

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Iwachu Ironware Museum

Hachimantai Nature Walk Bus

  • Iwate

The Hachimantai Nature Walking Bus is a seasonal bus service (express service via expres…

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Hachimantai Nature Walk Bus

Smelt fishing on Lake Gandoko

  • Iwate

Every year from mid-January to late March, Lake Gandoko is full of people enjoying fishi…

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Smelt fishing on Lake Gandoko

Takamatsu no Ike Pond

  • Iwate

In the spring, Takamatsu no Ike Pond is bathed in the beautiful cherry blossoms that sur…

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Takamatsu no Ike Pond

Hiraizumi Cultural Heritage Center

  • Iwate

The Hiraizumi Cultural Heritage Center is a guide center that shows off Hiraizumi's …

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Hiraizumi Cultural Heritage Center

Asabiraki local sake products store

  • Iwate

It is the only brewery in Japan to have won numerous gold medals at the National New Sak…

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Asabiraki local sake products store

Iron and Steel History Museum

  • Iwate

An iron and steel museum representative of Kamaishi, the birthplace of modern steelmakin…

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Iron and Steel History Museum

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Morioka Fireworks Festival

  • Iwate

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Morioka Fireworks Festival

Tono Dobekko Festival

  • Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

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Tono Dobekko Festival

Tono Furusato Village

  • Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

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Tono Furusato Village

Kosode Ama Center

  • Iwate

The northernmost ama, who became famous in the NHK morning TV series ""Amachan…

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Kosode Ama Center

Roadside Station Tono Kaze-no-Oka

  • Iwate

Located on National Route 283, its impressive wind turbine makes it the perfect place to…

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Roadside Station Tono Kaze-no-Oka
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