• Fukushima

This retro-chic street stretches from north to south through the town of Aizuwakamatsu. …

• Aomori

Oma is the bluefin tuna fishing capital of Japan. This fisherman’s town is famous …

• Iwate

The Hanamaki Matsuri (festival) is held every September and boasts a history of more tha…

• Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

• Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

• Yamagata

Enjoy activities unique to snow country at Yukiguni Wonderland, a 3-minute walk from the…

• Aomori

The Ominato district of Mutsu City has undergone rapid transition and development as a k…

• Miyagi

This is a popular spot to introduce the attractive, traditional craft of Yajiro Kokeshi …

• Iwate

Tono's very popular product: Kappa fishing permits.If you catch a Kappa, make friend…

• Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

• Akita

• Fukushima

The "Buddhist city" of Aizu is where Buddhism first flourished in the Tohoku r…

• Fukushima

• Yamagata

• Fukushima

Located upstream from the Arakawa River, a tributary of the Abukuma River, this hot spri…

• Fukushima

The Bandai-Azuma Skyline is a 29-km sightseeing driving route meandering through the Azu…

• Yamagata

The area offers a wide variety of slopes and courses with excellent powder snow and a fa…

• Miyagi

Fires occurred in various stricken areas caused by damage to propane gas cylinders and a…

• Niigata

Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…

• Yamagata

Mine-no-Ura is located further into Yamagata's famous sightseeing area of Yamadera. …

• Miyagi

The natural formation known as Umanose (“Horse’s Back”) is located in …

• Aomori

The cobalt blue “Aoike” is so clear that even fallen trees can be seen throu…

• Akita

Since 1910 (Meiji 43), Oomagari's fireworks has more than 110 years of history. Omag…

• Niigata

• Aomori

A-FACORY combines an Aomori-produced apple cider workshop and market. It is located in t…

• Miyagi

Glass Studio Gen is a glass studio located at the entrance to Akiu Onsen. Even beginners…

• Fukushima

This giant hot spring theme park is also famous for the movie Hula Girls. The size of th…

• Aomori

Mt. Hashikamidake is also known as Gagyu-zan because of its gentle mountain shape that l…

• Miyagi

A hot spring resort dotted with five inns with a spring at the bottom of the valley at t…

• Iwate

Kindaichi Onsen, located in Ninohe in northern Iwate, is said to have been discovered in…

• Iwate

This cliff with columnar joints on the left bank of the Kakkonda River was created by th…

• Iwate

• Niigata

Sado Island is a treasure trove of traditional Japanese culture and nostalgic scenery an…

• Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

• Fukushima

Yamagama Sake Brewery is a sake brewery that has been making sake for nine generations s…

• Aomori

Arts Towada is a project based on the concept of developing the outside space along Kanc…

• Akita