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Raiden-sama no Mizu, the Legendary Underground Water from …

  • Niigata

Drink delicious water as you head toward Minamiuonuma's famous water spots, led by h…

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Raiden-sama no Mizu, the Legendary Underground Water from …

Marinepia Nihonkai - Niigata City Aquarium

  • Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

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Marinepia Nihonkai - Niigata City Aquarium

Myosenji Temple

  • Niigata

Myosenji is a tranquil temple located at the former site of Sadogashima Castle and is fa…

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Myosenji Temple

The Old Saito Residence

  • Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

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The Old Saito Residence

Ichishima Sake Brewery (Brewery Tours)

  • Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

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Ichishima Sake Brewery (Brewery Tours)

Niigata Rice Cracker Museum

  • Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

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Niigata Rice Cracker Museum

Senkaku Bay

  • Niigata

“Senkaku Bay” is the collective name for five small interlinked bays that st…

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Senkaku Bay

Tobishima Liquorice Flowers at Onogame

  • Niigata

Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…

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Tobishima Liquorice Flowers at Onogame

Fukushimagata Wetlands

  • Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

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Fukushimagata Wetlands

Folding Screen Factory Tour and Kumiko Craft Workshop

  • Niigata

Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…

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Folding Screen Factory Tour and Kumiko Craft Workshop

Itoigawa Geopark

  • Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

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Itoigawa Geopark

Tainai City Natural Temmonkan

  • Niigata

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Tainai City Natural Temmonkan

Roast Your Own Giant Decorated Rice Cracker

  • Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

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Roast Your Own Giant Decorated Rice Cracker

Sake Tasting Experience

  • Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

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Sake Tasting Experience

Make your own original bracelet with jade, Japan’s nationa…

  • Niigata

Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…

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Make your own original bracelet with jade, Japan’s nationa…

Day camp in the snow! Maple syrup harvesting and rice flou…

  • Niigata

Boil sap you collected to make your own original maple syrup, and cook pancakes made wit…

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Day camp in the snow! Maple syrup harvesting and rice flou…

Create hammered patterns on a copper beer cup

  • Niigata

Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…

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Create hammered patterns on a copper beer cup

Niigata Local Sake PREMIUM SAKE Kura

  • Niigata

Niigata Prefecture is a "sake powerhouse" with the largest number of sake brew…

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Niigata Local Sake PREMIUM SAKE Kura

Awashima

  • Niigata

Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…

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Awashima

Sado Gold Mine

  • Niigata

Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…

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Sado Gold Mine

Site of Kasugayama Castle

  • Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…

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Site of Kasugayama Castle

Shibata Castle Ruins Park

  • Niigata

Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …

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Shibata Castle Ruins Park

Naena Waterfall

  • Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

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Naena Waterfall

Myoko Kogen

  • Niigata

This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …

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Myoko Kogen

Attend a tea ceremony that uses national treasure-class te…

  • Niigata

National treasure-class tea sets can normally be seen only through glass. At this facili…

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Attend a tea ceremony that uses national treasure-class te…

Walking tour: Old Port Town Niigata

  • Niigata

This walking tour takes you through the old port town Niigata. Explore the moat town whi…

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Walking tour: Old Port Town Niigata

Gosen Tulip

  • Niigata

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Gosen Tulip

Salmon Salting Experience

  • Niigata

Murakami City has a long history with salmon, so much so that it is said that the city h…

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Salmon Salting Experience

Toki Messe (Niigata Convention Centre)

  • Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

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Toki Messe (Niigata Convention Centre)

Ryotsu Onsen

  • Niigata

This hot spring area is close to Ryotsu Port on Sado Island. The five hot springs of Ryo…

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Ryotsu Onsen

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Niigata Festival

  • Niigata

This summer festival takes place over the course of three days in early August in the ce…

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Niigata Festival

[Experience countryside life in Murakami, Niigata] Get clo…

  • Niigata

・Eat it at home! Take home three cups (one cup is about 0.18 liters) of uncooked rice.…

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[Experience countryside life in Murakami, Niigata] Get clo…

[Create your own music box at Tsukioka Onsen, Niigata] Cre…

  • Niigata

・Take your music box home on the same day! Your creation will be ready in about 30 minu…

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[Create your own music box at Tsukioka Onsen, Niigata] Cre…

Enjoy regional seasonal cuisine and a natural hot spring

  • Niigata

This traditional Japanese style house-turned-inn is located in a mountain village in Aga…

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Enjoy regional seasonal cuisine and a natural hot spring

Sacred Sake Tasting

  • Niigata

Sake has been used in religious ceremonies since 700 AD. For nearly 1,000 years, sake wa…

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Sacred Sake Tasting

Yoshinogawa Sake Museum "Joh-gura"

  • Niigata

Founded in 1548, the Yoshinogawa brewery is located in Settaya District, Nagaoka City, N…

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Yoshinogawa Sake Museum "Joh-gura"

Kaiseki Cuisine Hideishian

  • Niigata

Shuseki An, a Michelin-starred kaiseki restaurant in Iwamuro Onsen, is a Japanese restau…

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Kaiseki Cuisine Hideishian

Mixed reality (MR) experience! Entrance to two tunnels at …

  • Niigata

Use MR glasses and projection mapping inside the tunnels of the Historic Site Sado Kinza…

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Mixed reality (MR) experience! Entrance to two tunnels at …

Oguni Washi Papermaking Workshop

  • Niigata

・Workshop: Participants make 29 x 39 cm Oguni washi paper by hand in Oguni-machi, Nagao…

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Oguni Washi Papermaking Workshop
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