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Takada Castle Site Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Castle Site Park

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Kaikake Onsen

  • Niigata

This hot spring is rare for being a “hot spring for the eyes” and since anci…

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Kaikake Onsen

Hoshitoge Rice Terraces

  • Niigata

Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…

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Hoshitoge Rice Terraces

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Echigo Tokimeki Resort Setsugekka

  • Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

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Echigo Tokimeki Resort Setsugekka

Mount Hakkai Ropeway and Observatory

  • Niigata

Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …

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Mount Hakkai Ropeway and Observatory

Pia Bandai

  • Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

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Pia Bandai

Tsukioka Onsen

  • Niigata

Tsukioka Onsen is famed for its rich sulphuric water with one of the highest sulphur con…

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Tsukioka Onsen

Hakusan Park

  • Niigata

Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…

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Hakusan Park

Northern Culture Museum

  • Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

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Northern Culture Museum

Sado Island

  • Niigata

Sado Island is Japan’s second largest island after the island of Okinawa. This lar…

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Sado Island

Mount Yahiko

  • Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

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Mount Yahiko

Sado Gold Mine

  • Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

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Sado Gold Mine

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Takada Castle Town Gangi Street

  • Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

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Takada Castle Town Gangi Street

Make sasa-dango, a local sweet of Niigata Prefecture

  • Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

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Make sasa-dango, a local sweet of Niigata Prefecture

Urasa Bishamondou Naked Man Pushing Festival

  • Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

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Urasa Bishamondou Naked Man Pushing Festival

Ojiya Nishikigoi no Sato

  • Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

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Ojiya Nishikigoi no Sato

Senami Onsen

  • Niigata

Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…

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Senami Onsen

Rinsenji Temple

  • Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

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Rinsenji Temple

Iwamuro Onsen

  • Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

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Iwamuro Onsen

Sasagawa Nagare Coastline

  • Niigata

Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …

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Sasagawa Nagare Coastline

Matsunoyama Onsen

  • Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

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Matsunoyama Onsen

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Experience painting fox masks at Kitsune no Yomeiri Yashiki

  • Niigata

Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…

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Experience painting fox masks at Kitsune no Yomeiri Yashiki

Fossa Magna Museum

  • Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

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Fossa Magna Museum

Marinepia Nihonkai - Niigata City Aquarium

  • Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

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Marinepia Nihonkai - Niigata City Aquarium

The Old Saito Residence

  • Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

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The Old Saito Residence

Niigata Rice Cracker Museum

  • Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

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Niigata Rice Cracker Museum

Bijinbayashi

  • Niigata

A beautiful beech forest with many slender trunked trees. It has become known as Bijinba…

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Bijinbayashi

Yahiko Shrine

  • Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

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Yahiko Shrine

OIRAN experience

  • Niigata

This unforgettable photoshoot will transport you to the era of Oiran.These beautiful lad…

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OIRAN experience

"Bunya Nigyo-Shibai" watch and Sado-styled french food at …

  • Niigata

During the Edo period, Kyomachi Street flourished as a gold mining town, lined with nume…

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"Bunya Nigyo-Shibai" watch and Sado-styled french food at …

Ponshukan

  • Niigata

For anyone who likes Japanese sake, this is the place to come if you are visiting Niigat…

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Ponshukan

Agano River Cruises

  • Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

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Agano River Cruises

Fukushimagata Wetlands

  • Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

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Fukushimagata Wetlands

Mt. Myoko

  • Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

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Mt. Myoko

Make your own original bracelet with jade, Japan’s nationa…

  • Niigata

Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…

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Make your own original bracelet with jade, Japan’s nationa…

TOJIRO Open Factory

  • Niigata

One of the best factory tour facilities for cutlery manufacturers in Japan. Visitors can…

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TOJIRO Open Factory
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