The theme of this store is to "enjoy the aroma" of Niigata-born beverages. Four types of tea are available for free tasting: green tea, black tea, stick tea, and coffee aged slowly in snow chambers, all produced in Murakami, the northernmost tea-producing region of Japan.

There is also a wine tasting service, where visitors can sample one or two glasses of wine from Iwanohara Budouen, a long-established winery in Joetsu City established over 120 years ago, for 600 yen including tax.

Some of the wines are top-quality heritage wines, which will make even the most discerning wine connoisseur swoon. Cheese, salami, and other snacks (350 yen each including tax) are also available to accompany the tasting.

Fragrant, specially selected green tea soft serve ice cream (400 yen including tax) and strawberry soft serve (300 yen including tax) are also available, making the store a casual bar or café. Tea, coffee, and wine are also available for purchase.