Travel Experiences
in Tohoku
Nature
Explore Tohoku's majestic waterways and coastal treasures
Vast and relatively untouched, Tohoku is home to unforgettable natural wonders, and some of the best are experienced from the water's edge. Trek through crystal clear streams and rivers, follow snaking coastal paths to unique settlements like Hirono Town - which offers seasonal seafood like sea urchin and abalone - and hike above Matsushima Bay, where over 260 islands fan out below.
Culture
Undiluted Japanese culture in abundance
Tohoku is steeped in tradition and culture. Here, you'll find some of the most authentic cultural experiences anywhere in Japan. Learn the ways of the Yamabushi, Japan's revered mountain priests, in the serene Dewa mountains, or don a kimono and explore ancient villages with thatched dwellings. Lovers of history will be blown away by the UNESCO World Heritage Chuson-ji Temple complex, which features stunning 12th century structures and over 3,000 items deemed National Treasures and Important Cultural Properties.
Activity
Discover Tohoku, including ski slopes and spectacular sights
With its towering mountains and consistent annual snowfall, Tohoku is a magnet for skiers. Zao Onsen is the region's most popular and largest ski resort and home to some of its most impressive runs. Yet, you don't have to be a ski enthusiast to enjoy activities in Tohoku. Below the slopes, take in incredible views from JR Tadami Line, including brilliant foliage in fall and dream-like snowy landscapes in winter. For another touch of magic, visit Sado Island and jump onboard a classic tarai-bune, or washtub boat, to traverse the sea on a unique boating adventure.
Tohoku
Tohoku is wild, rugged and filled with adventure. In winter, its slopes are entrenched by snow, providing thrill-seeking skiers with world-renowned runs. Yet, spring and summer transform the landscape into a tranquil wonderland punctuated by transparent streams and calm, island-dotted seas.
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Tohoku
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