Sekinoichi Shuzo has been brewing sake for four generations since its establishment in 1918. The brewery uses the limpid underground water of the Ou Mountains as its brewing water and utilizes the skills of the Nanbu Toji (brewmaster). They currently brew not only sake but also "Iwate Kura" craft beer and "Seian" craft gin.

There are also restaurants serving local specialties, cafés, and museums on the premises to enjoy.

A thematic journey in the Tohoku region:Alcoholic beverages