"Terroir-age" is a portmanteau word, combining the French words, "Terroir" meaning the "full set of unique environmental and human factors" and "Mariage" or "marriage" to represent the "pairing of food and drink".

In the Tohoku region, there are abundant products from the mountains and the sea, rich nature and tradition, and warm genuine people.  Discover the charming concerto of the people, the food and the culture of Tohoku through your travels on the "Terroir-age", the pairing of the best foods and drinks of Tohoku.