The festival is held every February. Visitors are entertained by traditional performing arts presentations, food culture corners, and a variety of exciting programs by gorgeous guests. At night, the large snow sculpture on the main stage is lit up, transforming the Snow Festival into a magical world. Fireworks are also set off to light up the midwinter night with various wishes and prayers. The festival attracts more than 20,000 visitors every year, making it one of the biggest midwinter events in Tadami Town.